“The impact of the design system on the way our products look is significant, it provides uniformity and alignment among applications. It also helps the developers and designers to work more efficiently, it is like having a minimum standard for the design and development of our tools.”
Product Manager, Energy Client
“Having worked alongside Seonaid on multiple projects I can personally vouch for her dedication and professionalism as a UX Designer and Business Analyst. At AND Digital Seonaid has continuously sought to improve the quality and accessibility of our work, and has used this to delight various clients. One project in particular involved a large client within the energy sector, in which Seonaid was a key player in creating an impressive design system that also utilised design tokens. If you want a super organised individual, with a passion for inclusive and accessible design and who rises to every challenge then Seonaid is the one for you!“
Senior UX Designer, AND Digital
“She confidently managed an enormous group of users/stakeholders on a remote session – which in itself is no mean feat […] The information gathered was not only valuable but captured in an inclusive fashion […] will go far to getting similar collaboration from such a group in the future. There was universally good feedback from the participants – I personally felt that it was a masterclass in how to run a discovery workshop!”
Senior FMCG Client
Seonaid has demonstrated a broad range of skills and knowledge across multiple areas and also shows an enthusiasm for learning, for example when taking time to upskill and study for Contentful certification. She collaborates very well in a team environment, and is equally comfortable taking the lead or playing the role of team member. Seonaid is always approachable and pro-active in sharing knowledge.
Squad Lead, AND Digital
Seonaid’s open, authentic, and supportive approach fostered understanding and aiding in building strong relationships. Every day was a learning opportunity on this project and not only did Seonaid grab every opportunity possible, she was also the first to offer to help develop others in the area.
Product Analyst, AND Digital
“Collaborating with this talented team was a powerful reminder of how effective collaboration can drive transformative outcomes. The alignment of shared goals, transparent communication, and the fusion of diverse expertise truly underscored the incredible impact that teamwork can have on achieving sustainable change and fostering innovation.“
Larry Anderson, Change Lead at Diageo, on LinkedIn about teamwork on a training design project
“Seonaid and I have worked on multiple, complex projects together and if I could build a dream team for work, she’d be on it. She excels at understanding complicated environments quickly, always gives a helping hand and is excellent at empathising with others – be it customers or coworkers. Witnessing her use a variety of techniques to conduct user research and lay out customer requirements in a tangible, easy-to-understand way […] is why she will fare well in any role where complex environments and understanding user needs is key. She’s also great at managing information and content architecture for exactly those users, so she’s usually my go-to-person for structuring things and a sounding board whenever I doubt myself on user perspectives or requirements.”
Senior Product Analyst, AND Digital
“I had the pleasure of working with Seonaid for almost three years. Seonaid is not only highly skilled in what she does, but is an excellent coach and mentor. Seonaid’s ability to upskill, train and coach individuals to quickly undertake new roles is excellent. She prides herself on organisation skills and is excellent at looking out for others – all of Seonaid’s teams feel the warmth and support that she offers to all.”
Senior Consultant, Sopra Steria